Technical Tips

Bipmap or Vector

All product photography and packshots photographic images are Bitmap images, also known as Raster images. They are made up out of little dots known as pixels. Every pixel or dot takes on a single colour. A digital photographic image is made up of thousands of these coloured pixels, which can then be retouched or edited in photoshop by changing or deleting the colours of individual pixels or dots.

Vector images on the other hand are computer generated to display colour and tone using mathematical formulas rather than camera captured pixels. Vector images are more associated with illustration not camera produced product photography. Vector formats are not normally supported by the web and will normally need to be converted to JPG, PNG or GIF which are all Bitmap formats before use.