Technical Tips

Image editor software

To work with and optimise product photography and packshot images you will need an appropriate software application. We use the full Photoshop application ‘Adobe Photoshop CC’ but this may be an overkill for most people. A cheaper alternative which may be suitable for your general needs is Adobe’s cut down version of Photoshop known as ‘Photoshop Elements’.

Some image software application alternatives you can compare are:

Paid applications:
Photoshop CC (what we use) http://www.adobe.com/uk/creativecloud.html
Photoshop Elements http://www.adobe.com/uk/products/photoshop-elements.html
Paint Shop Pro http://www.paintshoppro.com

Free applications you can try:
Gimp http://www.gimp.org
Picasa http://www.picasa.google.com
Smush It http://www.smushit.com/ysmush.it/
Dynamic Drive http://tools.dynamicdrive.com/imageoptimizer/